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NetSuite SuiteCommerce Implementation for a Consumer Goods Brand

NetSuite SuiteCommerce Implementation for a Consumer Goods Brand

Summary:

A rapidly expanding D2C Consumer brand was experiencing operational issues with siloed systems in e-commerce, inventory, and finance. Orders were managed on Shopify, inventory was tracked in spreadsheets, and finances in QuickBooks, causing overselling, manual reconciliation, and poor visibility into business performance.

To address these challenges, TechlyCodes deployed NetSuite with SuiteCommerce, establishing a cohesive ERP environment. This solution provided real-time inventory sync, automated order-to-cash operations, and robust financial reporting with enhanced revenue recognition. The outcomes were a 90% decrease in overselling, accelerated order fulfillment, and improved month-end close cycles.

Today, the brand operates with full visibility and control across channels, empowered to scale globally with confidence.

Problem

A fast-growing D2C brand in the sustainable lifestyle space was managing online orders through Shopify, inventory in spreadsheets, and finance in QuickBooks. With rising customer demand and multiple sales channels (Amazon, retail partners, and their website), the team struggled with:

  • Overselling due to lack of real-time inventory sync
  • Manual reconciliation of orders and payments
  • No centralized dashboard to track margin, revenue, and fulfillment KPIs
  • Tedious monthly closing processes and error-prone financials

Solution

TechlyCodes implemented NetSuite with SuiteCommerce to unify their front-end and back-end operations. Key modules included:

  • SuiteCommerce Standard for D2C storefront with native NetSuite integration
  • Inventory Management for real-time multi-location stock tracking
  • Order-to-Cash Automation including Shopify and Amazon integrations
  • Financial Automation with advanced revenue recognition, AP/AR workflows, and multi-currency support
  • Dashboards for executive-level reporting across sales, operations, and finance

Results

  • Real-time sync between online sales and inventory reduced overselling by 90%
  • Monthly closing time cut from 12 days to 4 days
  • Improved customer experience with faster fulfillment and accurate order tracking
  • Management gained complete visibility into profitability by channel, product, and geography
  • The business is now equipped to scale globally with confidence